Powered by curiosity, HowSo.co uncovers insight that fuels growth and innovation.

As founder and Director of Strategic Insights, Andy Garlikov leads this effort. He brings deep experience helping enterprise organizations translate customer and market feedback into action. With a career spanning key roles at firms such as Northrop Grumman, Splunk, and NetApp, Andy excels at designing and facilitating programs that generate insight from experts and amplify the voice of the customer. His work has shaped product roadmaps, shifted corporate strategy, refined go-to-market plans, influenced billions of dollars of revenue, and helped companies build loyalty and improve customer experience.

Andy leverages qualitative research methods, including focus groups and in-depth interviews, to learn from the people with specific, targeted experience. His wide, cross-industry knowledge and a process that starts by defining specific learning goals ensures that every project delivers clear and actionable insights. He brings a collaborative approach that has made him a trusted partner to brands, agencies, and fellow research specialists, seamlessly integrating into existing projects to amplify their impact.

Drawing on a multidisciplinary education and a career dedicated to customer engagement and strategic decision-making, Andy is passionate about helping organizations connect with the people who matter most and turn insight into measurable success.

Andy earned a B.A. in International Relations from American University, an M.A. in Communication from the University of Arizona, and an MBA from UC Berkeley’s Haas School of Business. He’s done earning degrees, but is just too curious to ever stop learning. He’s a Certified Customer Experience Professional (CCXP), and a member of the Qualitative Research Consultants Association (and, by the way, subscribes to QRCA’s ethical guidelines).

Ready to elevate your research initiatives? Reach out to HowSo.co and discover how we can help your organization stay ahead in a rapidly changing marketplace.